Making 8 brands' products 'shoppable everywhere'
Measuring and optimizing Shopper paths has become a strategic issue for many CPG brands selling their products via multiple retailers as well as Direct-To-Consumer channels.
First party shopper data are more and more valuable, while obtaining insights from the dispersed shopping journeys has become highly challenging.
Léa Nature, an independent French group specialized in organic and natural products, proves it's possible! For its 8 food, cosmetics, home care and dietary supplement brands, they have adopted an omnichannel 'shoppable' approach that adapts to any shopper choices!
What are the best practices that have helped them maintain and develop market share even during the global sanitary crisis? How do they drive conversion and customer engagement across their multiple consumer touchpoints and sales channels?
If you are looking for inspiration to boost both your e-commerce and offline sales, check out our new case study now 👉!
26% more engagement by adapting to Shopper choices 
Adapting to evolving shopper preferences with a pertinent offer and services is key for all Léa Nature brands.
Watch examples on how they allow consumers to access easy shopping options from within their websites and social media👇