Getting 'Shoppable everywhere'
Perfetti van Melle's emblematic confectionary brands Chupa Chups and Mentos are sold in over 150 countries. With the fast acceleration of e-commerce in the CPG market, they are facing today new marketing challenges and pressure with increased digital investments.
How do Perfetti Van Melle brands adapt to new consumer expectations and paths to purchase? How do they drive and measure their lead conversions via organic and paid media with their multiple retailers and sales channels?
If you are looking for inspiration to boost your e-commerce and offline sales, check out our new case study now 👇!
